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Product portfolio

Vega Lecker - Portfolio website

The mission of the family business Rücker has always been: to produce healthy food. Vega Lecker is a delicious, vegan food made from the best raw materials and environmentally conscious in production. For this, an eye-catching brand design and communication concept was developed by the advertising agency kakoii. A new brand website was now to be created for this, which is linked to the Rücker online store.

The challenge

The website must quickly draw attention to the new products and show the benefits. It must also quickly become clear where the products can be purchased. From the development of the brand design and the communication concept of the advertising agency kakoii, some ideas for the website were already developed, but their feasibility and implementation time were unclear.

Since this is a new product launch, it was clear that something would have to change and adapt again and again in the coming weeks and months in terms of content, but also technically. This requires a technical partner who can reliably develop the website at short notice.


The solution

For the new product "Vega Lecker" a website based on WordPress was developed. The concept and design were given by kakoii and used in close consultation with Kombinat for the technical implementation. The color styling and the animations underline the concept. The content is responsive and usable on all devices - a pleasure for the eyes!

Products can be ordered via the external online store. Care was taken to ensure that the purchasing process adheres to learned conventions despite the eye-catching design, so that customers also become buyers via the website.

In close cooperation, the requirements were strategically implemented with the technical possibilities in best practice, always with the frontend users and backend editors in mind. Flexible arrangement of content is made possible to give editors great flexibility.

Even after the initial launch of the website, new functions and content areas were added again and again. Kombinat continues to be responsive here and develops solutions conceptually and technically according to best practice.

The benefit

Interested parties and customers can enter the Vega Lecker world on the website. A product shows associated recipes, recipes associated products, a wiki explains important facts about hemp as a food. Thus, the new product is well illuminated and can be easily purchased via the online store.

The WordPress website allows editors a very flexible use without technical support. Due to the permanent monitoring and support of Kombinat , the website is continuously developed. This allows the company Rücker to react quickly to changes in the market and to adapt and communicate their offer accordingly.

The result

Rücker has successfully implemented the launch of their new vegan products. For all marketing campaigns, the website can be quickly adapted. The further development of the website can be planned very well, because Kombinat as an agency is always available with advice and support.

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