If you want to create or revise your online store, a briefing for the implementing agency is essential. The following roadmap will help you brief your IT service provider so well that your online store project will be a complete success.
You have great ideas - share them! Describe to your IT service provider what should make your online store stand out. What makes your business unique and how should that be reflected in your store?
Clear goals, clear results! Set your goals and share them with your IT service provider. What revenue do you expect? How many visitors do you want to reach? The more concrete, the better.
Do you have specific requirements or ideas for the design of your website? Show your corporate design specifications or examples of design preferences and color schemes. Approximately how many products will be listed? What product categories and subcategories are planned, what payment and shipping options should be offered?
Don't worry, you don't have to be an IT expert! Just list the features that your online store should have (e.g. search function, customer ratings, live chat, etc.). Are there any role models, concrete examples? - Show them. Your IT service provider will take care of the technical part so that your store is user-friendly and functional in the end.
The following questions might also be helpful here:
Realistic deadlines are important! Give your IT service provider a realistic schedule and a fixed budget. This way, you can plan and implement your online store project together in the best possible way. If you are unsure or need support with one or the other question, just contact us. We will advise you comprehensively and gladly take care of the technical details and implementation.
If you need support in creating your briefing, we would like to recommend the following workshop formats, among others:
With the results from these workshops, you will not only get a clear vision and a targeted way to implement it, but also a wonderful basis for an extremely good briefing, which you can then use for various requests.
At Kombinat , we place great value on a professional, collaborative workflow. Our many years of experience in e-commerce flow into every project. With us, you benefit from our know-how and our passion for sustainable relationships. We are at your side to make your online store successful - together, step by step.
B2B, D2C, B2C or a hybrid? Or do different business areas need to be connected?
We are always curious and help you with our diverse experience